Beyond SWOT: Exploring Innovative Approaches to Strategic Management for Modern Leaders
Introduction: Why SWOT Analysis Falls Short in Today's Dynamic EnvironmentIn my ten years of consulting with organizations across various sectors, I've observed a fundamental shift in how we must approach strategic management. While SWOT analysis served previous generations well, its static nature often fails to capture the rapid changes characterizing today's business landscape. I've personally worked with over fifty companies where traditional SWOT exercises produced beautiful documents that g